Background

Malaysia Major Events is a division of Malaysia Convention and Exhibition Bureau (MyCEB), an agency of the Ministry of Tourism and Culture.  

Tasked under the Prime Minister’s Economic Transformation Programme, our mission is to place Malaysia on the world map as the event venue of choice. To be top of mind, right at the onset as the centre stage for sports, arts, lifestyle and entertainment events in Asia.

Malaysia Major Events was set up in 2011. Since then Malaysia Major Events has successfully enticed more international events owners to stage their events here in Malaysia. Similarly assisted in promoting home grown events and home hosted events which strengthen Malaysia’s global appeal as an international venue for major events. This includes music festivals, sporting championships, touring events and lifestyle showcases, from triathlons to international diva in concerts, extreme sports to debating forums.

We provide a shared platform with both public and private sectors and act as a vital link in facilitating and promoting major events. By this we aim to amplify our venues, showcase national highlights, increase participation and spectatorship and leave indelible impressions.

In a nutshell, we are your one stop vital resource for keeping the chain running from commencement to completion of an event;

  • Identify and support bids for major sports, arts, lifestyle and entertainment events
  • Provide key information for facilitating procedures and processes
  • Liaise with various event stakeholders to ensure event success
  • Assist and promote home grown sports, arts, lifestyle, and entertainment events
  • Measure, monitor, analyse event results, participation and spectatorship
  • Advise and assess on feasibility and viability of event projects
  • Forge partnerships with relevant parties